A note from the owner

About Us: The Reason for Clarity

The idea for Clarity took root after I became a mother in 2023. I suddenly found myself bombarded with information about toxicity as I searched for safe products for my new baby (as we all do). I learned about the chemicals and microplastics often found in synthetic fabrics, and just couldn't believe the horrible health effects.

Like many new moms, I was searching for something simple: a comfortable, pretty dress that would help me feel like myself again after the changes of pregnancy and early motherhood. I struggled to find options that were truly natural, well-made, and reasonably priced, so I decided to create them myself.

What motivates me most is the desire to offer other women clothing they can trust. The name Clarity reflects this commitment: it represents my dedication to using only clean, natural, organic materials with no hidden chemicals. What sets us apart is all of our dresses are handmade organically from 100% cotton, no bleaches, chlorination, azo dyes, or preservatives used. Cotton and vegetable dyes only.

Motherhood is a profound and transformative experience—it asks so much of us, yet it also reveals a quiet strength and deep femininity that deserves to be honored rather than hidden. These dresses are meant to support that: gentle fabrics that feel good against postpartum skin, flattering cuts that accommodate changing bodies, and timeless styles that help a woman feel polished and confident on ordinary days.

There are meaningful opportunities ahead. More families are becoming aware of the importance of reducing exposure to toxins and choosing natural materials. I hope to grow Clarity slowly and thoughtfully—I'm introducing Mommy & Me dresses this year so moms can match with their little girls.

Of course, challenges remain. Organic cotton and ethical production cost more than synthetic alternatives, and fast fashion makes it easy for consumers to choose lower-priced options. Competing on price alone isn’t possible, so my focus must stay on transparency, care, and educating the consumer on the long-term value of pieces that are better for our health.

Clarity is still a young labor of love, but it comes from a sincere place: the wish to help other mothers feel comfortable, beautiful, and at peace in what they wear each day.

I hope you enjoy them.

Hand-Painted Fabrics? Learn more about Hand-Block Printing: a 500 year old art from India

Hand block printing is a traditional textile art where artisans carve intricate designs into wooden blocks, dip them in natural dyes, and stamp them onto fabric by hand. Each block is aligned with a trained eye, creating repeating patterns with slight variations or imperfections that add unique character to the fabric. It’s considered to produce the most beautiful fabrics because the hands-on process infuses each piece with individuality, unlike machine prints, the craftsmanship is unmatched in garment manufacturing.

The rich textures made from manual stamping creates subtle imperfections, giving depth and a tactile quality.

The vivid, vibrant organic dyes used age gracefully, and feel like wearing a work of art.

The cultural heritage of the patterns carry historical or regional significance, as each one is hand carved by an artisan.

These elements combine to create fabrics that feel alive, personal, and timeless.

Ideas, Questions, concerns?

Contact Us

We'd love to hear from you.

Clarity Business Hours

Monday - Friday: 10 am - 3 pm

Messages will be responded to within 1-3 business days. Thank you!

Does Clarity Wholesale?

YES! You can shop our wholesale at https://wearclarity.faire.com

VACATION NOTICE

Please note that our shop will be on vacation from January 19-23 and March 2-10. Orders will ship within 5 business days upon our return.